Break-even Pricing Calculator

Use this calculator to estimate the minimum price per sale you need in order to cover both fixed costs and variable costs at your expected sales volume.

It is useful for digital products, ecommerce offers, SaaS pricing, service packages, and any offer where you need a fast sanity check before setting price.

How to use this result

This number is your break-even floor, not your final selling price.

• If your actual sales volume may be lower, rerun the calculation with a more conservative estimate.
• If you want profit, margin, or ad spend room, price above the result.
• If refunds or failed payments are common, build in extra buffer.
• For subscriptions or bundles, compare this output with customer lifetime value, not just one sale.

FAQ

What counts as fixed costs?
Fixed costs are expenses you pay whether you sell or not, such as software, rent, salaries, subscriptions, and overhead.

What counts as variable cost per sale?
Variable costs rise with each sale, like transaction fees, fulfillment, contractor delivery costs, or physical product costs.

Why should I price above break-even?
Break-even only covers costs. A sustainable price also needs room for profit, growth, mistakes, discounts, and marketing spend.